Online Community and eZine

The Coca Cola Company builds an online community to impact consumer opinion.

The Coca Cola Company (TCCC) has been subject to negative publicity due to low awareness of their product range outside full sugar Carbonated Soft Drinks.

As such TCCC needed to communicate accurate information about their entire range and direct consumers toward healthy choices.

Download the case study below to see how Permission Communications rose to the challenge to impact consumer opinion of the TCCC product range...