Search Engine Marketing

MASTERFOODS uses Search Engine Marketing to acquire qualified database members.

The MASTERFOODS Flavour Lovers Club offers members e-newsletters containing recipes, cooking tips and competitions.

MASTERFOODS wanted to acquire new long term active members to their club rather than "competition junkies", at a lower cost per acquisition.

Download the MASTERFOODS case study below to see how Permission Communications rose to the challenge to exceed the campaign objectives...