When Inghams first met with the Permission team, they held a very small database from which to springboard any significant digital communication with customers.

In July of this year we were tasked to look at digital acquisition strategies that would drive database growth. The goal was to build a solid platform from which we could drive brand engagement and sales of Inghams products. In the past, Inghams have utilized a more traditional media canvas.

Our strategy was to produce an engaging online promotion unique to Inghams that not only allowed customers to interact with the brand, but also provided a porthole to capture their information. We used a combination of pay per click and pay per registration media buys, a unique member get member strategy with a blend of social media drivers.

The Results

Permission significantly grew the database by 405% and exceeded the agreed campaign acquisition objective by 65%!

If you would like to find out more about this successful promotion please give Jeremy Glass a call on (02) 8024 5400